Thought Leadership

What is BGK Bonus?

What if customer loyalty was already in your hands? With BGK Bonus, it truly is.

We’re very proud to introduce BGK Bonus, a fully self-developed, white-label loyalty solution that’s easy to integrate, intuitive to use, and proven to deliver results. Think of it as your own Tesco Clubcard or Boots Advantage card, but tailored for banks and financial service providers.

A proven loyalty system, built exclusively for banks and financial service providers.

No middlemen. No third-party platforms. No lost value. Everything stays within your value chain.

• Modern customer front end (web & app)
• Seamless integration with any CI/CD
• Full control of customer loyalty

And this isn’t theory. For 15+ years, BGK Bonus has been delivering measurable results in the German market, driving tens of thousands of additional product sales and strengthening long-term customer relationships.

How It Works:

Your customers earn points for everyday banking activities: transfers, card payments, opening savings accounts, even milestones like birthdays or weddings.

Those points turn into real value from your own product world:

• Waived credit card fees.
• Welcome bonus for savings accounts.
• Financial check-ups.
• Concert tickets.
• Charitable donations.

The results?

• Stronger loyalty.
• Increased product usage.
• Increased sales via active cross-selling opportunities.
• Reactivated dormant customers.
• Reduced churn.

BGK Bonus = customer loyalty reimagined.

Simple. Flexible. Success-driven.

Ready to bring loyalty back into your own hands?

Reach out to Keith Moran keith.moran@cubematch.com today to see how quickly you can reinvent customer loyalty.