CubeMatch Earth Month Challenge 2025: 5 Years of Collective Action for the Planet

This April, CubeMatch proudly celebrated the 5th anniversary of our Earth Month Challenge, and what a journey it has been! Over the past five years, what began as a small internal initiative has grown into a global movement across our six international locations — one that brings our people together to protect the planet, support impactful causes, and raise awareness around environmental sustainability.

2025 Focus: Protecting Our Forests

This year, our theme was “Protecting Our Forests”, highlighting the urgent need to preserve and restore the lungs of our Earth. Forests play a vital role in regulating the climate, preserving biodiversity, and sustaining communities — yet they continue to be threatened by deforestation and environmental degradation.

In support of this mission, our employees raised funds for Forest Nation, a powerful nonprofit committed to reforestation and sustainable community development. As a direct result of our efforts, trees will be planted in Tanzania on behalf of CubeMatch and every participating team member — creating a living legacy that benefits both the environment and the local communities.

A Little Goes a Long Way

What makes this initiative so meaningful is the power of collective action. Every step taken, every choice made to reduce waste, and every conversation sparked — they all add up. From cycling to work and cutting down on single-use plastics to growing vegetables, or participating in local clean-ups, our teams embraced the challenge with passion, creativity, and purpose.

At CubeMatch, we strongly believe that sustainable practices are not just a responsibility but also a pathway to success. We are committed not only to embedding ESG at the heart of our business, but also to help our clients drive forward the sustainability agenda.

We believe that a little goes a long way. When individuals come together with a shared goal, even the smallest changes can lead to lasting impact.

What our participants got up to this year

• Volunteering: Participating in local beach or river clean-ups; picking up trash outside, supporting wildlife gardens etc.
• Gardening: Planting a tree or flowers, growing veggies and seasoning herbs, favouring native flora to create habitats for wildlife etc.
• Refusing to buy single-use plastic products.
• Buying fresh vegetables and fruits with no plastic wrapping, buying in bulk (this allows to avoid the packaging associated with single-serving items, packaging which often ends up in landfills).
• Boycotting fast fashion brands and advocating for sustainable fashion.
• Aiming to buy more eco-friendly products for cleaning, shopping, cooking, hygiene routine etc. (e.g.: bamboo toothbrushes, tote bags, white vinegar, reusable sponge, dry shampoo and other products…).
• Practicing safe, sustainable, and eco-aware methods of waste disposal.
• Signing petitions in favour of the planet etc.

Empowering Our People to Make a Difference

Our Earth Month Challenge is more than a campaign — it’s a reflection of who we are. It’s about empowering our employees to take ownership of the future, giving them the tools, platform, and community to create positive environmental change both at work and beyond.

We’re incredibly proud of the energy and commitment shown across our global CubeMatch family. Their efforts remind us that everyone has a role to play in protecting the planet, and together, we are capable of remarkable things.

Well done to all our participants for their amazing efforts and commitment!

Let’s continue to grow this movement — one action, one tree, and one person at a time.